Latisse vs. other eyelash enhancers: What works?

Latisse, an FDA approved medication to promote eyelash growth, came on the market in 2008. It has been very popular because it actually works. It contains a drug called bimatoprost, a prostaglandin analog, which is also used to treat glaucoma. Patients using the eye drop form noticed that their eyelashes became long and thick after a few months of use. Since Latisse was released, there have been tons of other products trying to get in on the action. Some work and some don’t. We get questions about this in the office on a daily basis.

In doing some research on all the products available, it seems there have been some promising substitutes emerge, and then suddenly disappear or change their ingredients. Most of this controversy stems from the use of prostaglandin ingredients like isopropyl cloprostenate or prostaglandin I.C. It seems that several products, including Rapidlash, Neulash and NeuveauBrow were using this ingredient, which is very similar to the active ingredient in Latisse (bimatoprost). They did not have FDA approval and were selling it as a cosmetic additive, not a drug. The FDA, probably egged on by Allergan, the makers of Latisse, warned the companies selling these products to remove this ingredient.  Now, when you visit the websites for these products, many don’t list any ingredients and others have been reformulated with lots of herbal and pseudo-scientific sounding chemicals that aren’t proven to do anything.

I’ve compiled a list here of the most popular products still being sold on Many do have isopropyl cloprostenate still listed in the ingredients. Others show no ingredients on Amazon, but I was able to find an ingredients list elsewhere. All of this information could already be hopelessly out of date as some of the site listings appear to be months to years old. Based on my experience with patients and family members using these products, many did work when they contained isopropyl closprostenate. Revitalash, one of the first eyelash enhancers sold after Latisse came to market, is now banned from sale in the US after a lawsuit by Allergan. If you plan to buy any of these products, you should ensure this ingredient is present and it has been reviewed by lots of other customers who aren’t complaining of skin side effects.  I personally would only recommend Latisse as it is proven to be safe and effective in actual clinical trials. That aside, here is the most current information.

Latisse competitors currently being sold on

Rapidlash Eyelash Enhancing Serum (3ml), 0.1-Fluid Ounces Bottle

  • Active ingredients: Isopropyl Cloprostenate
  • All ingredients: Water, Rhizobian Gum, Sodium Hyaluronate, Butylene Glycol, Hydroxyethylcellulose, Biotin, Panthenol, Pantethine, Hydrolyzed Glycosaminoglycans, Allantoin, Cucurbita Pepo (Pumpkin) Seed Extract, Dipotassium, Glycyrrhizate, Alcohol denat, Isopropyl Cloprostenate, Octapeptide-2, Copper Tripeptide-1, Glycerin, Glycine Soja (Soybean Oil), Phosphatidylcholine, Polypeptide-23, Phenoxyethanol, Chlorphenesin, Sorbic Acid.
  • Average online reviews (Amazon): 4 stars (1,o43 reviews)
  • Cost: $30.90 3ml
  • What is known: Isopropyl Cloprostenate bears a resemblance to the active ingredient in Latisse, so theoretically it can work, but this hasn’t been proven in any FDA trials. It can also have the same side effects as Latisse, including changes in skin color, skin irritation, etc. In 2011, the company that makes Rapidlash was warned by the FDA against using Isopropyl cloprostenate or advertising that the drug makes eyelashes grow.
Latisse competitor rapidlash

Before and after photos from site. Note: Same photos with different names are used on Neulash website (see below).


 GrandeLASH MD Eyelash and Eyebrow Enhancer for Length, Fullness, and Darkness

  •  Active ingredients: Prostaglandin I.C. (Isopropyl Cloprostenate?)
  • All ingredients: Deonized Water, Hydrolyzed Mucocpolysaccharides, Silk Amino Acids, Hexipeptide-2, Camelia Sinensis Leaf Extract, Panax Ginseng Root Extract, Ginkgo Biloba Leaf Extract, Carica Papaya (papaya) Fruit Extract, Vitis Vinifera (grape) Seed Extract, Geranium Maculatum Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Crosspolymer, Sodium Hyaluronate, Caprylyl Glycol, Sodium Lactate and Sodium PCA, Palmitoyl Penatapeptide-4, Proline, Phenoxylethanol, Sodium Chloride, Pantheonol, Biotin, Acrylates/C10-30, Alkyl Acrylate, Sorbiotol, Sodium Phosphate, Polysorbate 20, Triethonolamine, Prostaglandin I.C.
  • Average online reviews (Amazon): 4.1 stars (213 reviews)
  • Cost: $37.00 2ml/3month supply
  • What is known: Prostaglandin I.C., which is presumably the same as isopropyl cloprostenate, may cause eyelash growth and may have similar side effects as Latisse. It is the last ingredient listed, which means it is in low concentration.

Professional Brow & Lash Growth Accelerator Treatment Gel by Ardell

  • Active ingredients: Unclear
  • All ingredients: Water (Aqua), Paeonia Suffruticosa Extract, Panthenol, Polytetrafluoroethylene, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, VP DMAPA Acrylates Copolymer, Polyquaternium 37, Propylene Glycol Dicaprylate/Dicaprate, PPG 1 Trideceth-6, Ricinus Communis (Castor) Seed Oil, Iodopropynyl Butylcarbamate, DMDM Hydantoin.
  • Average online reviews (Amazon): 3.7 stars (641 reviews)
  • Cost: $5.97 1.6oz.
  • What is known: None of the ingredients listed above have been shown to increase lash growth.

NutraLuxe MD Eyelash Conditioner

  • Active ingredients: “Peptides” underlined below (NutraLuxe website doesn’t list ingredients, other sites have incomplete lists. I see Isopropyl Cloprostenate mentioned as an ingredient on other sites, but not officially).
  • All ingredients: DWater, Glycerin, Hydrolyzed Glycosaminoglycans Sodium Hyaluronate,Panthenol (Vitamin B5), Vitis Vinifera (Grape) Seed Extract, Sodium Lactate, Panax Ginseng Root Extract, Proline, yeast Extract, Phenoxyethanol, Chamomilla Recutita (Matricaria) Flower Extract , Hexipeptide-11, Niacinamide (Vitamin B3), Palmitoyl Pentapeptide-4, Arcyostaphylos Uva Ursi (Bearberry) Leaf Extract, Magnesium Ascorbyl Phosphate (Vitamin C), Methylamido Dihydro Noralfaprostal Retinyl Palmitate ( Vitamin A) Tocopheryl A
  • Average online reviews (Amazon): 3.9 stars (346 reviews)
  • Cost: $53 4.5ml
  • What is known: It appears NutraLuxe may have contained Isopropyl Cloprostenate at some time, but I can’t find any ingredient lists that show it now.  The peptides in the ingredient list have not been shown to increase lash growth.

NeuLash Eyelash Enhancing Serum

  • Active ingredients*: Isopropyl Cloprostenate (may no longer be part of the product).
  • All ingredients: Water, Rhizobian Gum, Sodium Hyaluronate, Butylene Glycol, Hydroxyethylcellulose, Biotin, Panthenol, Pantethine, Hydrolyzed Glycosaminoglycans, Allantoin, Cucurbita Pepo (Pumpkin) Seed Extract, Dipotassium Glycyrrhizate, Sea Water, Octapeptide-2, Copper Tripeptide-1, Alcohol denat., Isopropyl Cloprostenate, Polypeptide-23, Glycine Soja (Soybean) Oil, Glycerin, Phosphatidylcholine, Phenoxyethanol, Chlorphenesin, Sorbic Acid.
  • Average online reviews (Amazon): 3.8 stars (58 reviews)
  • Cost: $123.00  6ml
  • What is known: Neulash doesn’t list their full ingredients anywhere and appear to be hiding it. It did contain Isopropyl cloprostenate as of 2011, per this FDA letter warning them against using it.

*Neulash’s ingredients were found on and were not listed on the company’s site. This list may be old and below it was a warning that the ingredients may change and you should get updated info from the manufacturer.

Latisse competitor neulash

Before and after photos from Neulash website. Same photos appear on Rapidlash website with different names (see above).

Conclusion on Latisse competitors:

In conclusion, based on the information I found, the manufacturing and marketing of most of these products is very suspect. Most of the products have websites with little or no information, others make claims based on their old formulations, and still others are using before and after photos of the same people, showing different names.  Most of the ingredients in the current formulations have no proof of efficacy. They are just expensive herbs with no reputable studies relating to the eyelashes. I would be very wary of recommending or having any of my family use these other products. If you have questions or comments, please leave them below.

22 replies
  1. Jane
    Jane says:

    Great post! Helped shed some light on how these things work. Since Latisse is too expensive, I guess I’ll just stick to my regular lashes.

    PS: I’ve also read that Travoprost actually works better than Bimatoprost in promoting eyelash growth. Source: Some doctor on RealSelf. People, the active ingredient you want to look for is a Prostaglandin!

  2. Gillian Esser
    Gillian Esser says:

    Enjoyed your summary , was wondering if you have an option on well researched skin products: serums and anti aging / antioxidant creams?

  3. Trisha Condie
    Trisha Condie says:

    Do you have any reviews or recommendations on this new product that has come out called Bylash, same concept as Latisse, but half the cost. I am sceptical because, like you said above, the website doesn’t list the lash enhancing ingredient. Here is their list:
    – Isatis Tinctoria Seed
    – Nigella Sativa Seed
    – Biota Orientalis Leaf
    – Terminalia Chebula
    – Polygonum Multiflorum Root
    – Corallina Officinalis
    – Aqua
    Please provide your input & recommendation of this product please! Thank you kindly!

    • Dr. Matheson Harris
      Dr. Matheson Harris says:

      Careprost is an Indian product and not licensed in the US. If you are buying it online, you are doing so illegally. The online pharmacies that sell it are also operating illegally and there is no guarantee that you will get what you order.

  4. Denise
    Denise says:

    Im sure the main problem with these products is that Allergan doesn’t want anyone else selling something that works, hence the lawsuit against the other company.
    They have a patent and want to make their money back
    They raised their price this year from $120. / bottle to $200. Its just greed. I Won’t pay it.

    • Dr. Matheson Harris
      Dr. Matheson Harris says:

      This is the case with any drug company, not unique to Allergan. Once their patent expires you’ll see many generic versions selling for less. Allergan doesn’t set the retail price, just the wholesale price, which is around $105 for the 5ml bottle.

      • lin
        lin says:

        Recently, within the last 2 months (new bottle) Latisse has stopped working and my eyelashes are falling out. I was wondering if anyone else has had this experienced after use. I have used latisse off and on for 3 years. At the beginning it worked well and then the opposite started happening. I have a prescription from my opthamologist.

  5. Kyle Mullinnix
    Kyle Mullinnix says:

    I just watched Alicia Grande, CEO and Owner of Grande Naturals, LLC promoting Grande LashMD on the web using Prostaglandin I.C. as the products active ingredient — thus is the company even able to do so? I am considering selling the item at my company.

  6. C.D. Church
    C.D. Church says:

    Can you please advise what is the active ingredient in Latisse that is responsible for actually changing the eye colors of some users ?

  7. momo
    momo says:

    Do you have any reviews or recommendation on a product called VEGALASH? It states it is vegan, clinically proven safe with “a patent-pending combination of bio-active phytomolecules.” I am looking for a lash serum that doesn’t contain ‘isopropyl cloprostenate’ to avoid its side effects.

    VEGALASH ingredients on their website: Water/Aqua/Eau, Pentylene Glycol (plant based), Propylene Glycol (plant based), Glycerin, Butylene Glycol (plant based), Magnolia Officinalis Bark Extract, Gellan Gum, Xantham Gum, Trifolium Pratense (Clover) Sprout Extract, Vigna Radiata Seed Extract, Sodium Benzoate, Potassium Sorbate, Dextran, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract, Citric Acid.

  8. Alexandra
    Alexandra says:

    I have questions about Vegalash too. Could this product be harmless and the best option?

  9. Katie Lyn | Beauty and the Beaker
    Katie Lyn | Beauty and the Beaker says:

    I had been using bimataprost for 4 months too and experienced something similar. I thought it was due to my age (almost 40). I won’t be using Latisse or any generics again! The prostaglandin prevents the formation of new fat cells and the existing fat cells basically starve, leaving sunken tired eyes. I think my eyes have “fattened up” a bit since I stopped using it, so I am hoping for a full recovery. Katie Lyn

  10. Susan Gayle
    Susan Gayle says:

    When you say change skin colour, do you mean dark pink or reddish skin in eye orbital after an application?
    Also Eye Envy works.

  11. Shari
    Shari says:

    GrandelashMD works better than Latisse and it is cheaper. Don’t get fooled by Latisse saying others don’t work as well ————they most certainly do. I have tried both.

    • Matheson Harris
      Matheson Harris says:

      Shari, thanks for the comment. It has been many years since I penned this blog post. Many new products have come out on the market since then and some have longer-term follow up and may now be shown to be effective. At some point I’ll update my research on the subject and edit the article.

  12. Debbie Sheegog
    Debbie Sheegog says:

    Thank you for clarifying this by listing the brands and addressing how oftentimes the ingredients are mis-represented. After reading a number of posts on YouTube from 2018 and 2019 that did actually result in R & F facing lawsuits, it is obvious that we have a long way to go creating safe eyelash enhancers. I really appreciate this medically/scientifically based results. It is amazingly difficult to get the answers via the online reviews and commercial sites.

Comments are closed.